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While I believe I'm many things to Scout — friend, partner, teammate, and more — "owner" is the label I use most often. This is partially because it's still the most common term (and therefore best for connecting with fellow dog lovers on social media & our blog) and partially because I have a positive association with the word.
Here are my thoughts on (very valid) hesitations with the owner label, things we need to be aware of when choosing our words, and what I ultimately think matters most.